Ever wonder why business owners invest to build a website for their business? A lot of entrepreneurs always say: “why will I need a website if I can use social media platforms?”, which is a simple way to turn down a website developer’s offer. Well, for web developers and business owners, the details below should answer that question:
Improves Credibility – A simple way to view a website is that it is your online address. This is where your customers, clients and associates go to find you on the Internet. The Home page identifies your branded value proposition, the About Us page tells visitors all about your business and the Contact Us page informs everyone how to get in touch with you. It legitimizes your business and improves your credibility. It gives your business an identity and is virtual proof that it exists. Don’t be mislead into thinking a company page on Facebook is enough to build your credibility. A 2015 survey showed that 84% of consumers believe that having a website makes your business more credible than just a social media page.
Showcase Information – Before broadband technology became widespread in 2004, websites were used primarily for marketing and informational purposes. A website functioned more like a brochure; you put one up to stay ahead of the competition. But there wasn’t much thought and purpose behind the content. With the growth of the Internet, the influence of social media and the popularity of mobile devices, the website has become a crucial tool to build business. Share your story, get more online attention and attract investors or potential employees.
Mobile Phones Presence – Today there are an estimated 2.3 Billion smartphones worldwide. But in 2020, the total number of smartphones is expected to hit 6.1 Billion. If your small business does not have a website, you will be undermining its ability to generate income. And not just any website; but a mobile responsive website, one that can be accessed by mobile devices such as smartphones and tablets. Statistically, 65% of online traffic comes from mobile devices. Improve Search Rankings in Search Engines, Contribute Valuable content, 24/7 online presence and be flexible.
Build Strong Relationships – A business by definition is a living, breathing entity. Loyalty is achieved when clients know they are dealing with a company that understands their needs and not just a company that wants to profit. Let them know who you are, address them how you might help them, educate them about what you can do and improve customer service.
Efficient Way to Promote – If you are still using traditional forms of marketing, you are wasting valuable resources, time and money. Traditional forms include press releases, print ads, flyers and distribution Point- of- Purchase materials. While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, print ads and press releases usually end up in the trash can. Online marketing is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short. Social Media shares, Blogging or News updates, Email Marketing or Newsletter and Imbedding videos.
Boost Reputation – If your business is in a competitive industry, a website will give you the forum to boost your reputation as an authority figure. You can provide your milestone, updates or upgrades or even launch an online tutorial on how to do things in line with your specialty.
Professionalize your brand – Many small business owners make the mistake of not working on their brand until they gain traction. You have to start working on your brand before launching your business. The brand gives your business its identity and makes it easier for customers and clients to understand what it is all about. The website is the most effective and efficient way to build and professionalize your brand. It places your branded value proposition front and center in the Home page. Website optimization techniques can help Internet users find your brand. It can be distributed seamlessly through various online channels. A professionally made website shows you are serious about your business.
If you want to stand out as an entrepreneur, you should consider having your own website. Convey your business details to the digital world efficiently. Are you convinced? Do you want a website for your business? Contact us and we can discuss further details.
About the author
Alfie D. is a technology solutions consultant for Netmax Solutions with over 10 years of experience working in Telecommunications Industry. He is a passionate learner who likes to discuss technology ideas with friends. He is also a front end web developer, system integrator, network administrator and likes to play the guitar.